Google™ Seminars for Success

Learn Google Analytics & Website Optimizer in the Classroom!

Day 1: Introduction & User Training Ideal for marketers and their technical implementers Learn how to turn mountains of data into actionable information Measure ROI from your on and off-line campaigns Understand the reports of Google Analytics, segmentation, sharing data, and much, much more Day 2: Advanced Topics & Implementation "Under the hood" of Google Analytics, advanced installations & configurations Marketers will see what's possible with Google Analytics Common pitfalls with cross sub and top level domain installs, goal and funnel configurations, Ecommerce and more Advanced features like custom reporting, advanced segments, and code customization

Day 3: Landing Page (Conversion) Testing Learn what landing page testing is and how you can systemmatically improve the performance of your website Understand the technology and methodology of Website Optimizer as a testing tool Get hands-on lab experience with A/B and Multivariate tests Learn what to test with real life examples and case studies of best practices Identify problematic areas of your site and opportunities for improvement

Seminars for Success Leaders:

David Booth (see Google Seminar Leaders)
David is an instructor and regular speaker, leading seminars and sessions focused on website analytics and search & conversion marketing across the U.S. and Canada for audiences ranging from C-level executives to technical implementation teams. As a consultant, David has advised and worked with companies and organizations across North and Central America in web design, technology selection and deployment, web logistics, analytics and metrics tracking, statistical analysis, and online marketing.

He has been involved in web application development as an engineer and consultant for over 11 years, beginning his career as a Technical Marketing Engineer with Intel Corporation. He also spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations.

David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.

Corey Koberg (see Google Seminar Leaders)
Corey is a consultant and speaker in the field of search engine and online marketing, and is a regular instructor of web analytics, pay per click management, and other Internet marketing courses and webinars.

Corey holds a degree in Electrical and Computer Engineering from the University of Illinois and has been involved in Internet related engineering and consulting for over 14 years, beginning his career in the labs that developed the world's first web browser. After working for Intel, Compaq, and Qualcomm, Corey has been instrumental in helping companies find and employ a scientific, results-oriented, professional approach to the web analytics and search marketing.

He brings a wealth of experience in online marketing and website analytics, and has worked with companies large and small to implement and leverage Google Analytics to drive the bottom line.

Justin Cutroni (see Google Seminar Leaders)
Justin Cutroni is a respected leader in the web analytics community helping organizations integrate web analytics into their decision making processes. Justin commonly interacts with senior level management to drive the strategic use of web data and collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. An active participant in the web analytics community, Justin speaks at various industry events with a strong passion for sharing knowledge and advancing the analytics industry.

Justin began his career with Accenture, working with financial services clients to redesign and change business processes with custom software. As a Google Authorized Seminar Leader Justin has conducted numerous training events across the US and Europe.

Justin is author of Google Analytics Short Cut, published in 2007 by O'Reilly Media, Inc. and co-author of Performance Marketing with Google Analytics to be published in 2010 by Wiley. Justin holds a degree in Mechanical and Aerospace Engineer from Worcester Polytechnic Institute.

David Reichenbacher (see Google Seminar Leaders)
Dave Reichenbacher is a Senior Account Manager at WebShare, and consults and speaks in the areas of search marketing and web analytics. Dave specializes in local and paid search marketing, and has worked with organizations large and small, focusing on helping clients maximize their return on their online investments.

Leveraging highly effective programs to attract visitors through both organic and paid sources, Dave is a web analytics expert and works to provide not only measurement, but conversion marketing and statistical experimentation to turn visitors into monetized customers.

Dave has spent over 12 years in the high-technology industry, and was a Senior Technical Project Manager at Intel Corporation prior to joining WebShare. Dave earned his Masters and Bachelors degrees in Materials Science & Engineering from the University of Wisconsin-Madison.

Julie Ferrara-Brown (see Google Seminar Leaders)
As a consultant and chief statistician for WebShare, Julie works with clients in the areas of web analytics, paid search, and conversion marketing. With a specialization in design of experiments and statistical analysis, Julie has helped hundreds of clients design, launch and analyze statistical conversion marketing experiments to improve their conversion rates and bottom lines.

Julie began her career in the technology industry as a statistician with Intel Corporation. She earned a B.S. in Statistics and Marketing as well as a M.S. in Statistics from the University of Tennessee.

Nick Iyengar (see Google Seminar Leaders)
Nick is a senior web analyst at WebShare with an extensive background in deploying and leveraging Google Analytics to improve the performance of online marketing campaigns. He brings a passion for data analysis and advanced web analytics techniques to help marketers continually improve their results.

Prior to joining WebShare, Nick spent 3+ years at Google, where he managed tens of millions of dollars in ad spend for top-tier Tech B2C clients. Nick also led Google’s “Analytics Guru” team for the Mountain View, CA headquarters, applying web analytics and analysis techniques to improve campaigns for top AdWords advertisers. He holds a B.A. in Government from Connecticut College.